Increase your client for better position of Business

What is Search Engine Optimization or SEO Services?

Simply put, search engine optimization (SEO) attracts more customers to your business by scoring higher on your site in Google, Bing, Yahoo and other search engines. The vast majority of consumers do not look at the first page of Google looking for what they want to do or buy. They often do not scroll even lower results, as evidenced by the large number of clicks leading to the best results 1-3.

SEO is not just about building a website for search engines. It’s about building a website for people – that’s what search engines want. By ensuring that your site is where consumers search and confirming that you provide what they need, how we deliver results for you.

Why Do I Need SEO?

SEO is everything, and you better believe it. Learn this the easy or the hard way. Either way it’s like gravity, belief in gravity is optional, we are all subject to it’s power. When it comes to SEO, if you wait until it is too late, then the game over, there may be no coming back. We will help those companies who want to deliberately dominate in your same niche. And whether it’s OTT SEO or other companies like ours, all those top positions in your niche will be filled by your competitors and you will never be able to beat them.

So let’s get technical.

When you make a query in a search engine, it combs through its vast database of web pages to deliver a search engine results page (SERP) with web pages ranked by relevance and popularity. The more relevant a result, the higher it ranks, the more people click on it … and the more traffic goes to that website.

Google and other search engines use mathematical formulas (algorithms) that evaluate hundreds of variables (search signals) into account. The goal is to determine how well your web page answers a query (relevance). Then they rank your web page, in part, by how many websites are linking to you (popularity).

The vast majority of web traffic comes from just 3 search engines: Google, Bing, and Yahoo. Increased traffic from major search engines gives you more exposure, customers, and revenue unlike anything else. That’s why investing in SEO can deliver an exceptional rate of return compared to other forms of marketing.

What does an SEO Company do?

Most people wonder “What does an SEO company do?” Or “Do I need SEO services for my business?”

Our answer is always: YES, you definitely need SEO services, because an SEO company specializes in driving traffic right where you want it. Those who don’t give their pages any SEO love will always find themselves at the bottom of the food chain.

This is very straightforward, and that’s how a conversation about SEO should end.

But this time we want to give you the chance to take a closer look to what SEO really means and how companies benefit from hiring expert SEO services.

One of the reasons we, as a company, closed our doors and only accept certain kind of partners, was that many think of SEO as a kind of magic formula to miraculously be on top of Google searches in a couple of weeks and make millions overnight. Unrealistic expectations lead clients to demand unrealistic milestones and results. We decided that we can only work with people who listen and understand what the SEO process entails.

By now, everyone knows what SEO (search engine optimization) is. The whole principle is not hard to grasp. It means increasing the visibility for a website or business in search engines.

What many seem to overlook is how many factors influence visibility, and how much work it takes to create an SEO-compliant website.

For starters, there are more than 200 factors that influence a website’s ranking on search engine results. Here is a small list of the most important:

Secure communication protocols (SSL or TLS)

Responsiveness

Page Load Speed

Schema Markups

Content Relevancy

Content Length

Backlinks

Image optimization

Data consistency (relevant for Local SEO and Google Maps optimization)

The list goes on…

Each one of these factors require a very specific strategy and specialized SEO experts if you want to modify them in any significant way. SEO agencies build task forces that work on these elements in a cost effective and permanent way and provide continuous advice for their clients and partners.

Most agencies focus only on optimizing websites for major search engines. For them, it makes sense as ranking for Google is usually all their clients care about. But this just shows they are narrow minded when it comes to marketing.

This first thing an SEO company must do is to understand what conversion means to the client. Some partners just want to increase their sales on eBay or Amazon. Others want their restaurant to be among the top picks when people perform a local search on Google. At times, they just want to outperform Wikipedia in searches related to certain topics for academic or promotional purposes.

Still, even when the client knows what their organization should be pursuing, it is common to see them overextending their reach and trying to employ every marketing channel they know of and then some. This often causes an uncontrollable bleeding of resources, and many don’t even know where their money is going until it is too late. They don’t even know what they invest in most of the time when it comes to their digital marketing and SEO efforts. It’s all a big blur of nothingness, and yet they keep on spending hundreds of thousands of dollars every month and are STILL trailing, lagging, limping WAY behind their competitors. This is inexcusable.

First, a true SEO company will always make sure it understands the client’s goals. They will gather information about them, their audience and the promotion channels they are using. The next step is to identify the most efficient channels based on the kind of interaction they want their visitors to have with their product.

Once the right channels have been identified, your SEO company will set your campaign goals.

It is important that companies know their business inside out, and know what they are doing from a financial standpoint before executing an SEO campaign. A responsible SEO company should work with companies who don’t know how to deal with the constant changes in their own industry. As soon as they start struggling with finances, the first thing they do is interfere or outright cut out all marketing efforts.

For instance, we have been approached by clients with huge budgets, but we have had to say no to them because of their weak revenue cycle process management, and their unrealistic approach to digital marketing. Most of them are long gone now, eaten by smarter competitors like us.

We take care of all the marketing needs by running a smooth, clean and WORKING SEO campaigns that speaks in revenue more than just words. But we need our partners to understand that, for this to happen they must let us, the SEO professionals with a really huge track record in the industry, get on the driver’s seat. In return, we let you, the business owner, take an in-depth once-in-a-life-time look at how we do things and our own bottom line.

We ́re not wasting time with people who will have financial problems down the road. We can provide answers and solutions and help our partners navigate the industry and the market. In other words: We WANT them to make money.

Costly SEO Mistakes To Avoid

1) Mobile-Unfriendly
Website search engine optimization involves much more than content and keywords. It includes the experience users have when they visit your website. And since more than 50% of people will find you on a smartphone or tablet, it is essential that your site deliver a mobile-friendly experience.

Google’s Mobilegeddon algorithm update of April 21, 2015, which now penalize websites that fail to do this, shows how important your website’s design is for SEO. Also, those precious signals of user behavior, what do you think consumers do when they can’t read what’s on your site? They are clicking back to search which is an especially unhelpful signal for your site.

2) Broken Links
Don’t you hate it? You’re reading a web page, intrigued by the information, click on a link and …it’s broken! You get an error page.

Guess who else hates broken links? Google. Broken links will get your website downgraded in Google because they deliver a bad user experience. This can wreck all of your hard work in content creation and SEO.

Don’t shoot yourself in the foot. Sweep your website regularly to find and clean up broken links.

3) Missing Links

Just as broken links can hurt you, a lack of high-quality outbound links can cause your web page to rank poorly in Google.

Take the time to insert external links to relevant, high-ranking websites with good reputation. And don’t forget to link back to any high-quality websites that link to you, as this can further boost your search rankings and web traffic.

4) Ignoring Analytics

This is so obvious, but many people miss it. The only way to know if your SEO efforts are working is to analyze your progress. Failure to set up and review traffic data for your website is a serious blunder.But it’s easy to do. Google gives you two incredible resources — Analytics and Webmaster Tools — to measure and analyze your website’s performance. By creating conversion goals and weekly reports, you can see which web pages are converting browsers into buyers, for example. It’s critical to know what’s working, what’s not, and what to do next in your optimization. Otherwise, you’re simply flying blind and could dive head first into a sharp-edged cliff.