Most people wonder “What does an SEO company do?” Or “Do I need SEO services for my business?”
Our answer is always: YES, you definitely need SEO services, because an SEO company specializes in driving traffic right where you want it. Those who don’t give their pages any SEO love will always find themselves at the bottom of the food chain.
This is very straightforward, and that’s how a conversation about SEO should end.
But this time we want to give you the chance to take a closer look to what SEO really means and how companies benefit from hiring expert SEO services.
One of the reasons we, as a company, closed our doors and only accept certain kind of partners, was that many think of SEO as a kind of magic formula to miraculously be on top of Google searches in a couple of weeks and make millions overnight. Unrealistic expectations lead clients to demand unrealistic milestones and results. We decided that we can only work with people who listen and understand what the SEO process entails.
By now, everyone knows what SEO (search engine optimization) is. The whole principle is not hard to grasp. It means increasing the visibility for a website or business in search engines.
What many seem to overlook is how many factors influence visibility, and how much work it takes to create an SEO-compliant website.
For starters, there are more than 200 factors that influence a website’s ranking on search engine results. Here is a small list of the most important:
Secure communication protocols (SSL or TLS)
Page Load Speed
Data consistency (relevant for Local SEO and Google Maps optimization)
The list goes on…
Each one of these factors require a very specific strategy and specialized SEO experts if you want to modify them in any significant way. SEO agencies build task forces that work on these elements in a cost effective and permanent way and provide continuous advice for their clients and partners.
Most agencies focus only on optimizing websites for major search engines. For them, it makes sense as ranking for Google is usually all their clients care about. But this just shows they are narrow minded when it comes to marketing.
This first thing an SEO company must do is to understand what conversion means to the client. Some partners just want to increase their sales on eBay or Amazon. Others want their restaurant to be among the top picks when people perform a local search on Google. At times, they just want to outperform Wikipedia in searches related to certain topics for academic or promotional purposes.
Still, even when the client knows what their organization should be pursuing, it is common to see them overextending their reach and trying to employ every marketing channel they know of and then some. This often causes an uncontrollable bleeding of resources, and many don’t even know where their money is going until it is too late. They don’t even know what they invest in most of the time when it comes to their digital marketing and SEO efforts. It’s all a big blur of nothingness, and yet they keep on spending hundreds of thousands of dollars every month and are STILL trailing, lagging, limping WAY behind their competitors. This is inexcusable.
First, a true SEO company will always make sure it understands the client’s goals. They will gather information about them, their audience and the promotion channels they are using. The next step is to identify the most efficient channels based on the kind of interaction they want their visitors to have with their product.
Once the right channels have been identified, your SEO company will set your campaign goals.
It is important that companies know their business inside out, and know what they are doing from a financial standpoint before executing an SEO campaign. A responsible SEO company should work with companies who don’t know how to deal with the constant changes in their own industry. As soon as they start struggling with finances, the first thing they do is interfere or outright cut out all marketing efforts.
For instance, we have been approached by clients with huge budgets, but we have had to say no to them because of their weak revenue cycle process management, and their unrealistic approach to digital marketing. Most of them are long gone now, eaten by smarter competitors like us.
We take care of all the marketing needs by running a smooth, clean and WORKING SEO campaigns that speaks in revenue more than just words. But we need our partners to understand that, for this to happen they must let us, the SEO professionals with a really huge track record in the industry, get on the driver’s seat. In return, we let you, the business owner, take an in-depth once-in-a-life-time look at how we do things and our own bottom line.
We ́re not wasting time with people who will have financial problems down the road. We can provide answers and solutions and help our partners navigate the industry and the market. In other words: We WANT them to make money.